In a live event setting, our group of event partners would all work together collaboratively, why not in our marketing efforts? This was the thinking of five Vancouver companies that decided to work together to create a Best of BC booth at the CSE Expo 2014 West in Calgary, Alberta, where what’s new and what’s next in the event industry is showcased to Canadian industry professionals.
The collaborative team:
Rather than splitting the booth into 5 zones, the design team decided to create a single, 20 X 30’ booth design with 4 distinct areas and looks. Each of these areas was carefully considered in order to present a cohesive and integrated guest experience while also effectively promoting the diverse offerings of each partner.
Photos courtesy of Leblond Studio